Cheryl Link has worked administratively and creatively in almost every aspect of the music business for more than 23 years. Beginning at FACTOR, and then holding positions at Page Music (music label/distributor), Lacquer Channel (music mastering), BMG Music Publishing, and Casablanca Media, she moved to peermusic in 2005. Cheryl has actively worked to promote the careers of songwriters and artists for her entire professional life. She’s also held positions on the Board of Directors of NDN Talent Collective (bridging the gap between the Indigenous arts community and the mainstream industry), The Canadian Songwriters Hall of Fame, CARAS, and on the Programming Committee at the Canadian Music Publishers Association.