Full Name
Samantha Pickard
Job Title
CEO / Chef de la direction
Strut Entertainment
Speaker Bio
Samantha Pickard brings an international outlook to Strut Entertainment and a vast understanding of the Canadian and Australian music industries.  A 32 year entertainment industry veteran Samantha has executed hundreds of public relations and promotional campaigns including the Rolling Stones, girl in red, Walk Off The Earth, Lauv, Taylor Swift, Finneas, The Weeknd, Marianas Trench, Kiesza, Carly Rae Jepsen, The Trews, Dean Brody, Dolly Parton, Cavendish Beach Music Festival, Dan Mangan, MusiCounts, YouTube FanFest, Backstreet Boys’ Nick Carter and Howie D, a variety of music labels and film companies and campaigns for lifestyle brands including Armani, NOXX & Dunn rum, New Balance, Fossil, Gaiam, Jabra and the John Lennon Menswear Collection.

Since Strut was founded in 2006, it has become one of Canada’s premier, boutique public relations, marketing and event firms. Boasting a diverse array of clients ranging from country, rock and pop acts, lifestyle brands, to actors and celebrity tastemakers including Perez Hilton. 

A former board member of CARAS (The JUNO Awards) and executive board member of CMAO, guest speaker at Toronto’s Centennial College, The SOCAN Foundation, Canadian Public Relations Society, MetalWorks, Rotmans Commerce Women In Business and for the Urban Music Association, she is also a mentor for Canadas’ Music incubator and founder of Strut Social. www.strutentertainment.com Twitter: @strutent Instagram: @strutent Facebook: /strutentertainment
Samantha Pickard