In this Masterclass, Jordan Sowunmi of TikTok Canada will demonstrate how musicians and industry professionals can create content that helps their music connect on the platform. Amongst other topics, they'll learn how to add TikTok as a tool to their music promotion toolkit; they'll learn what types of content work well for emerging and established artists on TikTok; and they'll learn how to create content that helps their music perform better on the TikTok platform. The session will include a presentation, complete with best-in-class examples + a breakdown of what makes these examples effective. We will follow up the presentation with a 15-20 minute Q&A.